PARAMOUNT X GIPHY ARTS
Paramount x GIPHY Arts — Promotional Animation Series
In late 2023 I was approached by Paramount Pictures for a freelance project. They were looking for Jamaican-born artists to create looping GIF animations for Paramount’s "Bob Marley: One Love" campaign in collaboration with GIPHY Arts.
The approach was unexpected and the turnaround was quick (< 2 weeks) but I immediately said yes and started thinking about how I would be approaching this in a way that was visually appealing yet not too technically involved so that I could deliver good work on time.
I took on everything from concept exploration to final animation, using Photoshop and After Effects to build graphic expressive loops that matched the film’s vibe and held its own appeal nicely.
It was a quick succession of idea to sketch to motion sketch to next idea and once all ideas had enough of an appeal on their own I moved into refinement and polish.
As a very workflows oriented person I've of course had time to think about the work I did and tools I've learned/invested in since submission that I'd incorporate into the process next time I'm given an opportunity like this, but that said both myself and the client were very happy with the delivery.
The final GIFs were released as part of the film’s digital marketing strategy.
KEYFRAMED
Done in After Effects/Cavalry
Amalgamated Typography - 2022
EVERYBODY STAY CALM - 2018
"How many of you stupid put up yuh hand" - 2019
"Now God was from Tobago so God got very vex" - 2019
Thank you for your time!